1.
Kumar A A, Kunal K, Sanil R A, Abinaya K. A Study on the Factors Influencing the Adoption of AI Based Churn Prediction Models in OTT Industry. AIJR Abs. 2025;7(3):29. Accessed June 15, 2026. https://abstracts.aijr.org/index.php/abs/article/view/99