JAYAKRISHNAN, Parvathy; SANTHOSH, Gayathri. Omnichannel Marketing and Financial Efficiency in E-commerce Platform. AIJR Abstracts, India, v. 7, n. 3, p. 58, 2025. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/129. Acesso em: 13 jun. 2026.