AUGUSTINE, Renso; NIKKITA, Josephine Amreena; MATHEW, Shone J; ROSS, Dhyana Sharon. The Impact of Social Media Engagement on Brand Resonance Among Millennials and Gen Z: Exploring the Role of Content Quality and Social Identity. AIJR Abstracts, India, v. 7, n. 3, p. 24, 2025. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/94. Acesso em: 15 jun. 2026.