KUMAR A, Aravind; KUNAL, Kishore; SANIL R, Alex; ABINAYA K. A Study on the Factors Influencing the Adoption of AI Based Churn Prediction Models in OTT Industry. AIJR Abstracts, India, v. 7, n. 3, p. 29, 2025. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/99. Acesso em: 15 jun. 2026.