CYRIL CHRISTOPHER; ANTO MATHI. Influencer Marketing on Brand Awareness and Purchase Decision Among Gen Z and Millennials. AIJR Abstracts, India, v. 8, n. 8, p. 21, 2026. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/1505. Acesso em: 19 jun. 2026.