JOE PRAJWAL J S; NARKINABILLI PAVITHRA; DEEPA ITTIMANI THOLATH. A Study on the Influence of Meme-Based Marketing on Brand Perception and Engagement Among Generation Z and Generation Alpha in Chennai. AIJR Abstracts, India, v. 8, n. 8, p. 28, 2026. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/1512. Acesso em: 19 jun. 2026.