TONY THOMAS; JOSHUA WINSTON; PREM KUMAR. AI‑Powered Digital Recommendations and Fan Engagement: An S‑O‑R Framework in the Indian Premier League. AIJR Abstracts, India, v. 8, n. 8, p. 32, 2026. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/1516. Acesso em: 19 jun. 2026.