PRASANNA MOHAN RAJ; HARINI MURUGESAN. A Study on the Role of Strategic Storytelling in Building Brand Identity: Evidence from Ultra-Luxury Fashion Brands. AIJR Abstracts, India, v. 8, n. 8, p. 36, 2026. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/1520. Acesso em: 19 jun. 2026.