THIYAGA VINNARASU; SURYAKIRAN P; SHINY INFANCIA; SHANTHI VENKATESH. The Power of Influence: Examining How Social Media Influences Shape Consumer Buying Behaviour. AIJR Abstracts, India, v. 8, n. 8, p. 46, 2026. Disponível em: https://abstracts.aijr.org/index.php/abs/article/view/1530. Acesso em: 19 jun. 2026.