S. K R, S. S, and S. Ganesh M, “How can Brands Build Trust and Loyalty in the Age of Social Media Scrutiny”, AIJR Abs., vol. 7, no. 3, p. 15, May 2025, Accessed: Jun. 13, 2026. [Online]. Available: https://abstracts.aijr.org/index.php/abs/article/view/85