Simson A, Ishrath B, D Nitish Kumaar, Jaculine Priya G. The Influence of Online User Reviews on Consumer Purchase Intentions: An Empirical Study in the Indian Context. AIJR Abs. [Internet]. 2026 Jun. 16 [cited 2026 Jun. 19];8(8):18. Available from: https://abstracts.aijr.org/index.php/abs/article/view/1502