Prasanna Mohan Raj, Harini Murugesan. A Study on the Role of Strategic Storytelling in Building Brand Identity: Evidence from Ultra-Luxury Fashion Brands. AIJR Abs. [Internet]. 2026 Jun. 16 [cited 2026 Jun. 19];8(8):36. Available from: https://abstracts.aijr.org/index.php/abs/article/view/1520