Deepika Thangaraj, Anthony Jousha, and Ashavi S. “Consumer Perception and Purchasing Behaviour Towards Healthier Food Products: A Study on Marketing Strategies”. AIJR Abstracts 8, no. 8 (June 16, 2026): 16. Accessed June 19, 2026. https://abstracts.aijr.org/index.php/abs/article/view/1500.