Deepika Thangaraj, Anthony Jousha, Ashavi S. Consumer Perception and Purchasing Behaviour Towards Healthier Food Products: A Study on Marketing Strategies. AIJR Abs. [Internet]. 2026 Jun. 16 [cited 2026 Jun. 21];8(8):16. Available from: https://abstracts.aijr.org/index.php/abs/article/view/1500