Vol. 8 No. 8 (2026): Abstract Book of 4th International Conference on Emerging Trends in Business and Management: ICETBM 2026

Conference: 4th International Conference on Emerging Trends in Business and Management (ICETBM 2026)
Conference Organizer: SSN School of Management, Department of Management Studies, Sri Sivasubramaniya Nadar College of Engineering (SSN), Chennai, India
Conference Venue: Sri Sivasubramaniya Nadar College of Engineering, Chennai, India
Volume Editors: Dr. Theerthaana P; Dr. Kavitha M
ISBN: 978-81-998984-6-2

DOI: https://doi.org/10.21467/abstracts.8.8

Published: 2026-06-16

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Abstracts

A Study on Exploring How AI and Gamification Techniques in Performance Management Can Enhance Employee Motivation and Performance

Shanjay Sundar D, Nakshithra N, Yogeshnarayan K (Author)

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Service Quality Aspects in Pizza Production Eateries in India: Changing Scenario of Dining Experience of Young Generation Spending Power as Mediating Factor for Sustainability

Jesu Frederick, Stephan Thangaiah (Author)

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From Arrivals to Value: Tourism, AI and SDG 9

Swarup Raj J, Gayas Ahmad (Author)

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AI-Powered Wellness Platform and Employee’s Well-Being: Moderating Role of Work Mode

Angel Jasmine S, Reena Grace R, Keerthi N G, Dhyana Sharon Ross (Author)

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Designing AI-Enabled HR Systems for Working Mothers: A Moderated Mediation Model of Time Pressure, Intelligent Work Flexibility, and Technostress

Swati Shetye, Anugamini Srivastava (Author)

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AI-Enabled Strategic Risk Management for Sustainable Inventory and Storage in Rice Supply Chains: A Systematic Review

C. Bharath, Murugavel R (Author)

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Leveraging Artificial Intelligence, Machine Learning, and Sentiment Analysis in the Luxury Brand Building and Consumer’s Decision-Making: A Conceptual Paper

Ganesan D, Sarika Saravanan (Author)

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Artificial Intelligence in Corporate Financing Decisions: A Conceptual Analysis of Capital Structure Optimization

Jude Jeeva Rohith J, Shahana T (Author)

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A Conceptual Framework of Personalization, Trust, and Perceived Risk for Artificial Intelligence in Consumer Decision-Making

Koteeswari D, Nagavenkata Raghuram J (Author)

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A Study on How Algorithmic Familiarity Shapes Trust and Risk Perception in Mutual Fund Investment Decisions

Jeiveswarpriyaa A G, Supraja R, Vidhyut V (Author)

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Transitioning to the Central Bank Digital Currencies: A Mixed-Methods Approach

Pirasad T, SenthilArasu Balasubramanian (Author)

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Impact of AI Adoption on Profitability and Risk Management of Indian Fintech Firms: A CMIE-Based Study

Prethankara V, Preethi T. S., Prabha M, Madesh S (Author)

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Adoption of Artificial Intelligence in Financial Markets and Its Strategies for Investment in Industry 5.0: A Systematic Literature Review

Pavithra Jaganathan (Author)

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Impact of Foreign Direct Investment (FDI) on Economic Growth in Developing Economies

Alagu Perumal Ramasamy, Vinto Jude, Vikaansh Ramesh, Vikash Royan (Author)

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Is CIBIL Score a Myth? A Study on Scope for Exclusion of Human Interference and Inclusion of AI

Hariharan M, Janani S, Famila Fathima Sheit Mohamed (Author)

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Consumer Perception and Purchasing Behaviour Towards Healthier Food Products: A Study on Marketing Strategies

Deepika Thangaraj, Anthony Jousha, Ashavi S (Author)

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Impact of AI-Enabled Personalization on Consumer Purchase Intentions: The Mediating Roles of Trust and Perceived Relevance

Roopa S Hiremath, Saikumari. V, D. Vimala (Author)

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The Influence of Online User Reviews on Consumer Purchase Intentions: An Empirical Study in the Indian Context

Simson A, Ishrath B, D Nitish Kumaar, Jaculine Priya G (Author)

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Food Waste Reduction Behaviors Among College Students: An Expanded Theory of Planned Behavior Approach

Vishwas Shalom, Shimon Sajan, Monica Dela Cruz (Author)

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Impact of Gamified Learning on Employee Engagement and Skill Development in Hybrid Work Settings: A Mediation Study of Digital Leadership and Psychological Safety

Steve Leander Vijay L, Vikashini B, Caroline Dorathy Esther J, Deepak Mathivathanan (Author)

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Influencer Marketing on Brand Awareness and Purchase Decision Among Gen Z and Millennials

Cyril Christopher, Anto Mathi (Author)

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From Screens to Playgrounds: A Study of Digital Gaming and Outdoor Play on Children’s Attention and Social Skills

Tejeswari Allada (Author)

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Digital Money and Psychological Detachment: A Controlled Experimental Study of Cognitive Bias Amplification in Everyday Financial Decisions

Sowmiya A, Kavitha M (Author)

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Neural Network Modeling of Gold Saving Practices for the Girl Child among Working Families in India

Kalai Selvi D, Harshitha T, Umadevi A (Author)

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Do Trust and Inclusion Matter for Employee Voice?

Itinpreet Kaur, Akanksha Jaiswal (Author)

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Flavors that Linger: Childhood Food Memories as Emotional Anchors in Adult Life

Oviyapriya K, Kavitha M (Author)

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Access to Adoption: Examining Digital Literacy, Trust, and Behavioural Intentions in Rural Financial Inclusion

S. Uma Priyadharshini, Jessica K M, Moses Kayden, Tony Alwin (Author)

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A Study on the Influence of Meme-Based Marketing on Brand Perception and Engagement Among Generation Z and Generation Alpha in Chennai

Joe Prajwal J S, Narkinabilli Pavithra, Deepa Ittimani Tholath (Author)

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From Sustainability Signals to Behavioural Loyalty: The Mediating Role of Brand Trust and the Moderating Role of Price Sensitivity in Emerging Markets

Pavithra V, Kavitha M (Author)

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Artificial Intelligence in Human Resources: Reshaping the future of work in Global Digital Economy – Opportunities, Challenges and Strategic Implications with an Indian Perspective for Global Consumption

Vidya A, Celina A (Author)

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Work Engagement and Psychological Well-Being among Business School Educators

Sudarshan S, Priya Xavier (Author)

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AI‑Powered Digital Recommendations and Fan Engagement: An S‑O‑R Framework in the Indian Premier League

Tony Thomas, Joshua Winston, Prem Kumar (Author)

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Understanding the Social and Economic Obstacles to Break the Vicious Cycle of Poverty

Harini K P, Kavitha M, Karthikeyan A C (Author)

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From Neurons to Conversions: A Systematic Synthesis of Neural Biomarkers for Digital Advertising Success

M. Prasanna Mohan Raj, A. Kanish Rajan, S. Girish Kumar (Author)

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Integrated Urban Water Resource Management in Chennai

Roqueson Fernando (Author)

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A Study on the Role of Strategic Storytelling in Building Brand Identity: Evidence from Ultra-Luxury Fashion Brands

Prasanna Mohan Raj, Harini Murugesan (Author)

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When Consumption Becomes Contribution: Tracing the Path to Sustainable Buying Commitment

Oviyapriya K, Kavitha M (Author)

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Evaluating the Effectiveness of an AI Mental Health Chatbot (WYSA) One Motional Burnout in Working Professionals

Booma S, Jenitha Karthiga S, Kavitha M (Author)

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Assessing the Influence of Digital Literacy on the Economic Empowerment of Rural Women in and Around Chennai

Sowmiya A, Kavitha M, Vani Haridasan (Author)

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Consumer’s Psychological Attributes Influencing Sustainable Consumption: A Study on Green Product Choices

Sowmiya A, Kavitha M, Oviyapriya K (Author)

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From Screens to Wardrobes: How Social Media Shapes Body Perception and Comfort Dressing

Shanmuga Priya M (Author)

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AI and the Digital Economy: Advancing Business Models and Policy with an International Perspective

Sevvandhi S, Vijay Shankar U (Author)

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The Role of Artificial Intelligence Shopping Assistants in Shaping Consumer Engagement and Purchase Intent in Online Retail

Sudarsan Jayasingh (Author)

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Corporate Social Responsibility in Crisis: A Comparative Analysis of Indian Private Sector Banks Before and After COVID-19

Wesley T, Sibi M, Thiyagarajan K, Pandi Kumar M P (Author)

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Customer Churn Prediction in Subscription-Based OTT Platforms Using Machine Learning Techniques

Gabriel Anthony, Sam Theone Sandy, Bharath Raj (Author)

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The Power of Influence: Examining How Social Media Influences Shape Consumer Buying Behaviour

Thiyaga Vinnarasu, Suryakiran P, Shiny Infancia, Shanthi Venkatesh (Author)

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Sustainability Integration, Green Finance, and ESG Materiality: An Empirical Analysis of Indian Listed Companies

Priya Sethuraman, Suhash Praveen A, Sankara Narayanan B (Author)

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AI Tools in Marketing: Understanding How Artificial Intelligence is Reshaping Marketing Practices and Advancing Sustainable AI

Arun Prathib KB, Senthilnathan C, Saravanan A (Author)

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The Role of Finfluencers: Are Social Media Influencers a New Breed of Financial Advisors?

Lakshmi Soundarya R D, Vaibhav Nagar, Jayasali K (Author)

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A Strategic Framework for AI-Augmented Human Resource Management and Organizational Sustainability: The Algorithmic Advantage

Amaravathi Murugan, Lekshmi R. S. (Author)

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Sustainable Organizational Practices as Drivers of Employee Wellbeing and Engagement: An Empirical Analysis

Jenit Calvin, Michael Aaron Theodore, Diya Sakthivel, Dhyana Sharon Ross (Author)

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Choice Over Chance: A Systematic Review of Childfree Intention

Vishal R (Author)

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Artificial Intelligence as a Catalyst for Innovation in Finance and FinTech Ecosystems: A Strategic and Empirical Perspective

Subramani Periyasamy, Aarthi Suresh (Author)

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FinTech Real-Time Regulatory Compliance: An Explainable RegTech and AI Architecture

R. Karuppasamy (Author)

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Incentivizing Green Behaviour Through AI-Powered Micro-Investment Platforms: A FinTech Proposal

R. Karuppasamy, Nirmal. K, Kavitha Muthukumaran (Author)

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AI and Big Data in Green Credit Risk Assessment: A Framework for Sustainable Banking

R. Karuppasamy, Narmadha Gu, Kavitha Muthukumaran (Author)

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The Impact of Gamification Features in FinTech Trading Apps on Investor Risk-Taking Behaviour: Evidence from Retail Investors in India

R. Karuppasamy, Ramya B (Author)

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Understanding the Drivers and Effects of Emotional Burnout among Faculty Members in the Educational Sector

Sai Kumari V, Booma S, Jenithakarthiga S (Author)

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Impact of Artificial Intelligence on HR Practices in the Digital Era

Jayaprakash K (Author)

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