Vol. 7 No. 3 (2025): Abstracts of 3rd International Conference on Emerging Trends in Business and Management 2025 (ICETBM 2025)

Conference: 3rd International Conference on Emerging Trends in Business and Management 2025 (ICETBM 2025)
Conference Organizer: SSN School of Management Department of Management Studies, Sri Sivasubramaniya Nadar College of Engineering, Tamil Nadu, India
Conference Venue: Tamil Nadu, India
Volume Editor: Dr. Theerthaana P, Dr. Sriji E S, Dr. Girija T
ISBN:978-81-984081-2-9

DOI: https://doi.org/10.21467/abstracts.180

Published: 2025-05-20

Abstracts

Transforming Sustainable Finance with AI and Fintech: Insights from Indian Case Studies

Sadgi Agarwal (Author)

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Building Sustainable Competitive Edge for Women Entrepreneurs Leveraging Personalized AI Recommender System

Swarnalakshmi Ravi, Dharshni M (Author)

2
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Unravelling the Impact of FOMO on the Link Between Information Credibility and Investment Decisions

Sharanya Chithran, Thulasidharan Aditya Pillai (Author)

3
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The Impact of Person-Organization Fit on Intention to Stay among Employees of IT sector and the mediating effect of Organizational Commitment

Justin Marian Juanita, K Sathyanarayan (Author)

4
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Analysis of Rupee Depreciation's Impact on US Economy using Neural Network

UmaDevi B, Revathi Pandian D, Sathya Priya J (Author)

5
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A Systematic Literature Review on Optimizing Freight Logistics in Multimodal Transportation: Emerging Trends and Potential Research Directions

Arulmozhi I K, Sarah P Jemima, Therese T Rose (Author)

6
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Digital Marketing Strategies for Emerging Micro Brands: Driving Success in the Start-Up Ecosystem

Sajana KP, Thiruvenkadam T, Kalpana B (Author)

7
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Decoding Tourist Financial Decisions: Insights into Travel and Tourism Industry Dynamics

Sajana KP, Thiruvenkadam T (Author)

8
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The Role of Emotional Intelligence in Green Consumption Behaviour

Jenifer Arokia Selvi A, M. Geetha, P. Vasumathi (Author)

9
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Green Financing and Financial Risk Management in Indian Renewable Energy Investments: Evidence from India

Madhuri Malhotra, Sanjay Sharma (Author)

10
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Blockchain Powered Decentralized Finance: Assessing the Economic Impact on Traditional Financial Systems

Thomas T C, Bhuvaneshwari G, Vishaal S (Author)

11
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Fostering Organizational Agility and Change Management through Technology Adoption in the IT Industry

Nisbath Majnoor, Vinayagam K (Author)

12
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Exploring The Impact of Misleading Advertising on Consumer Trust and Brand Image: A Case Study of Fast Food Industry in India

Divya K, Barath Baasu V B, Allan Rajan S (Author)

13
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A Study on the Factors Affecting Cognitive Health of Public Transit Bus Drivers in South Tamil Nadu

Richard Jesu Daniel R, Kamala V, Vishtnu Kumar R (Author)

14
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How can Brands Build Trust and Loyalty in the Age of Social Media Scrutiny

Sanjana K R, Sanjana S, Sai Ganesh M (Author)

15
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Side-Pocketing in Mutual Funds: Analysing Awareness, Perception, and Decision-Making Among Retail Investors

Joel Rosario J, Sai Sudharshan S, Udhay Sankar M V, Pandikumar M P (Author)

16
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Managing Supply Chain Vulnerability Factors in FMCG Sector

Abhinav D, Dhayalin Joshua L, Akash K (Author)

17
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A Study to Assess the Factors Influencing Individual House Builders (IHBs) and Contractors in Cement Brand Selection

Celestine Amalan P, Bhavna W R, Franklin Johnson I (Author)

18
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Eco-Conscious Consumerism: Millennial and Gen Z Attitudes and Purchasing Behaviors Toward Green Products

Sangavi T, Sundari R, Ishita Mishra, Joe Mariam (Author)

19
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The Augmented Future of consumer behaviour: Tracking a Decade of AR Research through Bibliometric Analysis

Menaga A, Lokesh S (Author)

20
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Assessing the Efficacy and Efficiency of Remote or Hybrid Learning Models for College Students in Chengalpattu and Kanchipuram District

Sabari Manikandan M, Sanjana K, Pranav Krishna S, Kavitha M (Author)

21
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Driving Sustainability Through Innovation: Examining Sectoral Dynamics and Firm Performance

Surenthran David P, Magelesh G, Chris Sherin D (Author)

22
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Driving Global Competitiveness Through Digital Transformation: Insights from Sustainability-Focused IT Startups and SMEs in Tamil Nadu

Swaminathan N (Author)

23
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A Study on Generation Z’s Perceptions Towards A Sustainable Lifestyle: With Special Reference to Chennai City

Shyam S, Karthikeyan A C (Author)

38
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Exploring the Influence of Douyin (TikTok) on Users’ Purchase Intentions for Financial Products in China: A Qualitative Study

Zichuan Li, Xiuli Guo, Pravin Balaraman (Author)

54
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Role of Emotional Intelligence in Career Crafting: Direct and Mediated Effects Through Work Effort

Sathya G, Kanagalakshmi L (Author)

33
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View from Reviews: Mining Service Quality from UK Retail Banks Customer’s eWOM

Bijal Dodwani, Rahul Chawdhary, John Pereira, Mohamed Nurullah (Author)

49
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Key Motivational Factors Shaping Gen Z Employees in the Workplace

Oviyapriya K, Kavitha M (Author)

65
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Artificial Intelligence in Retail Pharmacy: A Review and Future Research Agenda

Afsara Khanam Mehter, V. V. Ravi Kumar (Author)

28
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Mapping the Landscape of Mompreneurship: A Systematic Review and Bibliometric Analysis

Vishal R (Author)

44
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A Review of Hybrid Recommendation Systems in Online Shopping

Archana Sivanand, Sippora Paulin (Author)

60
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GM Foods on Your Plate: What Consumers Really Think

Kaviya Ravi, Joshikaa S, Kavitha Muthukumaran (Author)

39
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Adopting Digital Technology to Overcome Challenges of Circular Economy with an overview on Start-ups in India

Reethi Sri N, Swetha D (Author)

55
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MGNREGA and Women’s Empowerment: Bridging Gaps in Rural India

Aarthi V, Aarthy R, Subashini B (Author)

34
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The Impact of Artificial Intelligence on Business Strategy and Management: Innovations, Challenges, and Future Prospects

Murugan Thangiah (Author)

50
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Investigating the Patient Acceptance of Health Kiosks in the Era of COVID: An UTAUT Approach

Theerthaana P, Kirubaharan Boobalan (Author)

66
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A Study on the Factors Influencing the Adoption of AI Based Churn Prediction Models in OTT Industry

Aravind Kumar A, Kishore Kunal, Alex Sanil R, Abinaya K (Author)

29
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Harmonizing the Environment through Geo-tourism Niche Market - Paradigm for Socio-Economic Sustainability: A Systematic Literature Review

Gunawardana T.S.L.W., Fernando P.I.N., Ratnayake Amila Sandaruwan (Author)

45
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Influence of Social Media on Consumer Purchasing Decisions

Aishwariya R, Monica S, Jovina Salome R (Author)

61
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The Impact of Social Media Engagement on Brand Resonance Among Millennials and Gen Z: Exploring the Role of Content Quality and Social Identity

Renso Augustine, Josephine Amreena Nikkita, Shone J Mathew, Dhyana Sharon Ross (Author)

24
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Gamified Green HRM: Leveraging Immersive Play Learning to Drive Employee Innovation and Sustainable Growth

Parhana R, Santhana Lakshmi K, Hemasundari (Author)

40
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Impact of Ownership Concentration on Financial Performance in China: Moderating Effects of Financial Crime Rates

Jiaqi Li, Phaik Nie Chin (Author)

56
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Relationship Between Environmental Management Practices and Financial Performance with Mediating Effect of Environmental Performance and Competitive Advantage in Hotel Industry in Southern Province, Sri Lanka

Kahangama K.G.S., Gunawardana T.S.L.W. (Author)

35
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Mapping the Contribution of Supply Chain Management Towards Sustainable Development Goals (SDGs)

Tharun SV, Sarath Chandra M, Ashwin Chinnadurai DS, Aravindaraj K (Author)

51
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Understanding Generation Z: Aspirations and Generational Influence on Workplace

Remika Rajesh, Minarva Dash, K J Arundhathi (Author)

67
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Analysis of the Ethical Implications and Effects of AI in Diversity and Inclusion Initiatives

Caroline Sofia A, Premkumar B (Author)

30
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Post-Pandemic Workplace Trends: Sustainable Strategies for Attracting Employees and Enhancing Engagement

Tejeswari Allada (Author)

46
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A Study on the Factors Shaping Employee Performance in Malaysia’s Food and Beverage Industry

Ilangovan Perumal, Murugan Thangiah, Azween Abdullah, Abadan Jasmon (Author)

62
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A Bibliometric Study on High Turnover Rates and Talent Retention Challenges in Organizations

Hema A, Prabadevi M.N (Author)

25
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Predictive Analytics as a Strategic Approach to Mitigating Employee Stress in Digital Transformation Environments

Gayathry Ravikumar, J Dinesh (Author)

41
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Streamlining Agricultural Supply Chains in India

Nithya Manikandan, Vishal VR, Akshay S (Author)

57
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The Behavioral Impact of AI on Modern Consumer Choices

Bavya P, Sneha C J, Sundari R (Author)

36
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Does Risk Management Committee Influence Financial Stability Indicators: Evidence from Jordanian Banks

Abdulsalam Abuhamra, Phaik Nie Chin, Yuvaraj Ganesan (Author)

52
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Impact of Grievance Mechanism on Employee Job Satisfaction in Insurance Firms

Lakshmi Vankayalapati, CH Hymavathi (Author)

31
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The Impact of E-Service Quality of E-Wallet to Customer Loyalty in Malaysia

Teng Cheam Yen, Ponmalar N Alagappar (Author)

47
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Assessing the Financial Health of IT Companies: A CMIE Data Driven Analysis

Sangeetha R, Elakkiya V, Jeba Sherlin J, Ganesan Alias Kanagaraj M (Author)

63
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The Green Digital Playbook: Revolutionizing Brand Loyalty and Customer Experiences with Sustainability

Priya K, Nisha Ashokan (Author)

26
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Exploring the Role of AI in Predicting Sustainable Consumer Behavior

Sneha B, Sithika K, Nivedha V, Deepika K, Neha Mohanan, Leela Priya M P (Author)

42
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Omnichannel Marketing and Financial Efficiency in E-commerce Platform

Parvathy Jayakrishnan, Gayathri Santhosh (Author)

58
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Unlocking Sustainability: A Theoretical Framework Linking Green Bonds to Sustainable Development

Sowmiya A, Kavitha Muthukumaran (Author)

43
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Combining Gamification and Gen AI to Enrich the Learning Experience

Yogeswaran G, Shankar Ram N, Vasunthra V, Nivedha V, Piriyan R (Author)

48
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Unpacking the Green Consumer: A Meta-Analysis on Drivers of Sustainable Purchase Intentions

Priya S, Kavitha K, Celina A (Author)

37
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Exploring Consumer Perceptions of AI-Generated Eco-Recommendations: A Qualitative Comparison Between the UK and China

Xiuli Guo, Caiyong Zhuang, Muzammal Khan, Jayakumar Chinnasamy (Author)

53
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Eco-Centric HRM: Integrating Human Resource Practices with Environmental Sustainability

Naveena P, Prabadevi M N (Author)

27
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The Intersection of Emotional Intelligence & Artificial Intelligence

Arthi Priya P, N. Santhosh Kumar (Author)

32
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The Shift in Fashion Consumption: Exploring the Allure of Fast Fashion and the Demand for Unique Styles

Angella C, Jeyashree A P (Author)

59
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Green AI: Driving Innovation for a Sustainable Tomorrow

Rinusha R, Oviya R, Harish P (Author)

64
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AI and Future of Consumer Behavior Prediction: Insights From Big Data Analytics

Anupriyanka L, Thiruvenkadam T (Author)

68
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Transformational Leadership and Job Task Effectiveness: A Systematic Review and Conceptual Model Integrating Core Job Characteristics and Job Crafting

Anita Ambrose, K. Sathyanarayan (Author)

69
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A Study on Influence of Leadership Styles on Employee Performance

Akshaya M V, Baily Vincent (Author)

70
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Factors Influencing Health Kiosk Adoption and Continued Use: A Fogg Behavior Model Perspective

Theerthaana P, Tejeswari Allada (Author)

71
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